About Me

  • With a foundation in design and over 10 years of experience across advertising and creative industries, I’ve evolved my practice to focus on AI-driven storytelling and innovation. From leading global campaigns across multiple markets to shaping brand narratives, my work blends strategic thinking with a strong visual craft. Currently at Qatar Airways, I lead AI-powered creative innovation, bringing ideas to life through cutting-edge tools, design thinking, and a strong focus on craft.

    • AI-Powered Content Creation (Image & Video)

    • Generative AI Workflows (SDXL, Midjourney, ComfyUI, Weavy ai)

    • Prompt Development & Optimization

    • AI-Enhanced Production Pipelines

    • Inpainting & Image Refinement

    • Creative Experimentation (Avatars, Video AI, Emerging Tools)

    • Social & Digital Content Strategy

    • Cross-Platform Brand Consistency

    • Instagram & Digital Campaign Oversight

    • Customer-Facing Digital Experiences

    • Creative Direction

    • Brand Strategy

    • Campaign Development

    • Multi-Market Campaign Execution

    • Creative Concepting

    • Storytelling & Narrative Building

    • Art Direction

    • Visual Identity Systems

    • Branding & Rebranding

    • Graphic Design

    • Editorial & Layout Design

    • Packaging & Print Design

    • AI Image & Video Production

    • High-End Visual Development (Photorealistic / CGI)

    • Photoshoot & Video Shoot Direction

    • Styling, Casting & Art Supervision

    • Multi-Platform Content Creation