About Me
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With a foundation in design and over 10 years of experience across advertising and creative industries, I’ve evolved my practice to focus on AI-driven storytelling and innovation. From leading global campaigns across multiple markets to shaping brand narratives, my work blends strategic thinking with a strong visual craft. Currently at Qatar Airways, I lead AI-powered creative innovation, bringing ideas to life through cutting-edge tools, design thinking, and a strong focus on craft.
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AI-Powered Content Creation (Image & Video)
Generative AI Workflows (SDXL, Midjourney, ComfyUI, Weavy ai)
Prompt Development & Optimization
AI-Enhanced Production Pipelines
Inpainting & Image Refinement
Creative Experimentation (Avatars, Video AI, Emerging Tools)
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Social & Digital Content Strategy
Cross-Platform Brand Consistency
Instagram & Digital Campaign Oversight
Customer-Facing Digital Experiences
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Creative Direction
Brand Strategy
Campaign Development
Multi-Market Campaign Execution
Creative Concepting
Storytelling & Narrative Building
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Art Direction
Visual Identity Systems
Branding & Rebranding
Graphic Design
Editorial & Layout Design
Packaging & Print Design
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AI Image & Video Production
High-End Visual Development (Photorealistic / CGI)
Photoshoot & Video Shoot Direction
Styling, Casting & Art Supervision
Multi-Platform Content Creation